Building a Web Presence

a computer monitor on a desk
Share this Article 

I love to write, so I’ve been maintaining a blog while I’ve been in school. The thing is, I’d really like to do this more seriously. However, that’s not really possible right now, because nobody really knows that my blog exists! I write about news and general-interest stuff, so I think there might be a market for my blog, but there’s no way to know right now because nobody is paying attention to it. How can I bring my blog to the attention of more people?

Blogging can be a very rewarding way to reach an audience and even, if you attract enough readers, make a living. However, there’s no doubt that the path to internet prominence can be a very challenging one indeed. How can you make people aware of a site without spending a mind on advertising?

Experts tell us that the key to modern web marketing, particularly for sites without massive advertising budgets, is something called “SEO.” That stands for “search engine optimization,” explain the experts at Bambrick Media which is a prominent SEO company in Brisbane. The term refers to a wide range of tactics used to make a site more attractive to search engines.

The logic behind wanting to improve SEO is simple. Internet users can access websites directly via their URLs, but that’s not as common as it once was. Search engines like Google have become our portals to the internet, and that is how huge numbers of users find what they’re looking for on the web, whether that means a review of a recent musical album, the recipe for beef stroganoff, or the best local store to buy a bag of fertilizer at. The statistics are staggering: Google fields 63,000 queries every second of a typical day. That traffic drives ad revenues for sites and visits to brick-and-mortar stores. Marketers agree that SEO is an effective technique, and more than 80% say it is only getting more important over time. Any type of business or project, whether it be a local brick-and-mortar store or an online blog, needs to prioritize SEO if it is going to survive.

If the logic behind wanting good SEO is simple, the techniques used to achieve good SEO are anything but. Even apparently simple things, like the density of a keyword in a blog post, can get complicated fast. The optimal keyword density is specific, but unknown, and may rely on other factors taken into account by Google’s secret algorithm. Google can change its algorithm, sending once-optimal sites plunging off the search engine results page. That’s to say nothing of things like “no follow” tags, sitemaps, and the rest of the more technical factors that a good SEO strategy will take into account.

Fortunately, there are ways to make SEO easier. If your blog uses a content management system (CMS) like WordPress, there are ways to optimize your SEO using the CMS and add-on programs, say, WordPress experts. You could always hire SEO experts to help. There are likely some professionals who specialize in the CMS you’re already using. If you have the budget for that and believe that your blog will attract and hold onto readers if it is made visible enough, then perhaps paid SEO services will be worth it for you in the long run.

There are other ways to push blogs including paid web advertising. However, SEO is the proven way to draw in readers who have made it clear that they’re interested specifically in what your blog has to offer. You should consider an SEO strategy if you’re hoping to make blogging a way of life.

“If your presence doesn’t make an impact, your absence won’t make a difference.” –